The Compelling Truths

Definition: The essential truths that provide the key evidence supporting the brand's role in satisfying the Core Desire of the Conceptual Target.

Visus is about "strategic software development"

Visus sees its role as being rooted in using software development to meet operational challenges, not just tactical "fixes." (Let us look at the big picture for you and we can develop holistic solutions that often solve many challenges at once or even avoid some problems all together.)

Customer Satisfaction Trumps "Meeting the Letter of the Spec"

For Visus, a successful project is not just about completing a set of specs that are set out in a contract. It's about making sure the client is pleased/happy/satisfied with the result...and that means taking the time and effort to understand the true needs of the client.

Visus Makes Sure Nothing Gets Lost in Translation

Visus is bilingual...speaking Geek and English. That means clients get the best technological know-how in a context that fits their culture...and nothing gets lost in translation.

Sometime Getting to the Best Answer Requires Re-formulation of the Question

Successful software development is not just about coming up with an "answer." Instead Visus' strength is in helping the client formulate the right question, which often dramatically improves the kinds of answer that can be developed.

For Visus, the Best Solution is an Elegant Solution

Because many organizations implement software development solutions in an ad hoc manner, it's very common for their systems to be awkward, complicated and unstable. By asking the right questions and understanding the true needs of a business objective, Visus develops solutions that address the objective in logical, efficient and forward-looking ways.

User Interface DNA

Visus began as a design firm and evolved into a software development firm. Simple and intuitive user interfaces are highly valued at Visus, thus they play a significant role in how Visus develops and approaches software solutions.

A Service Category Without Personality

There is a near total absence of fresh approaches or unique perspectives on the business of software development or how to position such businesses on the competitive landscape, due to the fact that most software development firms have established brand aesthetics that do not stand outside the confines of traditional B2B advertising.